Back in 2015, we managed to persuade the most ardent tie-loathing human to wear one of our ties (well, just about). His support for the ocean and small business helped Sir Richard Branson put aside his feelings for the morning.
Despite describing himself as a 'tie-loathing adventurer', Sir Richard was happy to wear our silk tie to help highlight the problem of over-fishing in our oceans. However, it would appear that our beautiful silk tie fell foul of his scissors soon after!