It's the nightmare before Christmas that we all go through, but buying men's gifts can actually be far simpler than feared. You'll just need to stick to a couple of rules and understand what's going on in his brain (don't worry, it's not that deep). The results are super-easy and you'll have everyone ticked off your list in no time. It'll just be mince pies and red wine all the way from here.

We all know that feeling. Trudging around shops, inane Christmas music, a list as long as your arm, feeling almost desperate about what to buy. The clock is ticking! Eventually, you settle on a football shaped bottle opener. He likes football and wine, right? It’ll do.

Fast forward a few weeks and he bounces down the stairs on Christmas Day. Full of hope. That little smile on his face.

By the way, did you know those fake smiles hurt us too?

So why are men so hard to buy gifts for? It’s a question that’s been doing the rounds for centuries. But the reality is that it’s SO easy. I've had great gifts and terrible gifts over the years, so let me tell you what I think hits the spot.

Men's Gift Easy

Firstly, let me tell you what’s going on in our heads.

I think of things in two ways. Firstly, what I want. Secondly, what I need.

I want a car. Or a very specific piece of technology. And nobody is buying that for me. So, I buy it.

I need boxer shorts. I can’t be bothered to buy them, so I’m still wearing a pair I had at school. 

That’s not saying I wouldn’t like new ones. It’s just I’d rather spend my money on the things I want.

I know, deep down, that I'm going to have to buy the things I need eventually and that nags me a little. Shopping for them is also just wasted time when I could be thinking about other important things like What is the largest animal I could wrestle to the floor? (I'm pretty sure it’s a lama).

But what if socks, underwear, shirts, jumpers and ties were the equivalent of flowers for men. They’re just a really nice thing we wouldn’t do for ourselves.

Firstly, it saves us time (that lama won't wrestle itself). Secondly, you guys have much better taste than us. Finally, there is actually no better feeling on Christmas day than that feeling of newness. We don’t get it often, so it still hits just right. 

These things are clichés for a reason. We actually like them. They’re great gifts. And you’re not getting it wrong. You’re getting it SO right! You're giving me things I actually need.

And it’s quality. Always. Buy. Quality.

Men like to wear clothes for years (remember the pants thing?). They're old friends. Fast fashion is not the right way. Buy once, and buy well.

So invest in some quality, sustainable and well-made clothes that they wouldn't get around to buying. And repeat every year. 

Then you can get your feet up and enjoy those real smiles.

Still need ideas? We've put together a helpful gift guide below. Trust us, you can't go wrong...

We've made a list of our top ten gifts for men and you can pick them all up in a couple of clicks on this very website. British design, impeccable quality and sustainably focused fabrics. They're sure to be a hit under the tree. Let's go and get Christmas shopping done...
(1) The Recycled Quarter Zip Jumper - Made from 50% Recycled Plastic and 50% Cotton. Simple, stylish and supremely comfortable. Super-soft, anti-shrink and anti-moth. We sell out early of these every year! £89 each
(2) Made in England Socks - These are the finest socks you can buy anywhere. We don't even think it's up for debate. Made right here in the UK in one of the oldest sock factories in the world. Pick ANY 3 pairs for £35 and we'll automatically deliver them in a gift box for you!
(3) Organic Cotton Boxers - We've put some of our classic Reef Knots prints on 100% organic cotton. But what really makes these special is the cut. No billowing tents here. £25 each or ANY 2 for £45, ANY 3 for £65
(4) Organic Cotton Polos - We call these the perfect fit polos because... well... you get it. Made in Portugal with 100% organic pique cotton. These are the new work shirt, so he better get stocked up.£59 each or ANY 2 for £99
(5) Organic Brushed Cotton Shirts - There is one word to describe these and it's SOFT. Brushed organic cotton makes these the perfectly warm winter layer and they'll play to his inner lumberjack. We all have them. £65 each or ANY 2 for £110
(6) Sun-Faded Baseball Cap - It's almost like these were designed to be gifted. The problem is that you'll want to keep it yourself. Just grab two and save yourself the time. One adjustable size. £25 each
(7) The Organic Oxford Shirt - The colder weather calls for a weightier shirt. These button-down Oxfords will be his favourite from Day 1. He could wear these everyday for the rest of his life and never look out of place. £65 each or ANY 2 for £110
(8) Elasticated Belts - As these stretch, they fit a large range of waist sizes. Plus the prong goes through anywhere so nobody knows if he's going up or down! Wear them with everything from shorts to jeans. Made in Italy and delivered gift boxed. £39 each
(9) Handmade Silk Ties - We think we make the best ties in the world. And so do our customers. In fact, we built our business around them. Screen-printed and handmade in Como, Italy. Gift box as standard. The king of luxury gifting. £69 each
(10) Organic Cotton T-Shirts - All winter layers need to start on a great base. There isn't a man alive that couldn't do with some simple and soft organic cotton tees. Chuck a couple under the tree. £29 each or ANY 2 for £55, ANY 3 for £75
So that's it! You have everything you need to make sure you're the most popular person around the Christmas tree this year.
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