It still feels like early days at Reef Knots, but retail magnate and star of BBC2’s Dragons Den, Theo Paphitis, has already named us as a winner of his Small Business Sunday (#SBS) awards.

The UK's favourite shopkeeper announced the six winners of the award on twitter on Monday 28 October, giving our luxury silk tie business a great step-up in publicity at just the right time of the year. It's amazing to be recognised so early on in our history by a person that has such experience in the retail industry. 

Just one thing, Theo, we're going to have to change that tie to a Reef Knot...


Patrick Dudley-Williams