Theo Paphitis names Reef Knots an SBS Winner

It still feels like early days at Reef Knots, but retail magnate and star of BBC2’s Dragons Den, Theo Paphitis, has already named us as a winner of his Small Business Sunday (#SBS) awards.

The UK's favourite shopkeeper announced the six winners of the award on twitter on Monday 28 October, giving our luxury silk tie business a great step-up in publicity at just the right time of the year. It's amazing to be recognised so early on in our history by a person that has such experience in the retail industry. 

Just one thing, Theo, we're going to have to change that tie to a Reef Knot...